The RUN-HIDE-TELL framework gives you a clear decision tree for the moments when clarity is hardest to find.
The RUN-HIDE-TELL Framework
RUN if a safe exit exists. Move away from the threat quickly and directly — do not stop to collect belongings, and encourage others to follow but do not delay for those who refuse. Once outside, keep moving until you are well clear of the building or area.
HIDE if running is not possible. Move into a room with a solid door, lock it, and if possible barricade it. Silence your phone — not just vibrate. Stay low and away from windows and doors. Do not open the door unless you are certain it is police.
TELL emergency services (191) as soon as it is safe to speak — your location, what you saw, and how many people are with you.
After the Incident
Do not return to the scene once you have reached safety. Even after law enforcement arrival, unnecessary re-entry creates confusion and risk. Cooperate fully with police — your witness account is evidence. Seek medical attention even if you feel unhurt; shock and adrenaline can mask injuries for hours.
If your documentation was lost in the incident, contact your nearest embassy or consulate immediately — most have 24-hour emergency lines. Hotel security staff are trained to assist with translation, police reporting, and embassy contact.
Safety Tips
- Locate emergency exits in your hotel within the first 30 minutes of arrival — before you need them
- Keep a physical written note of emergency numbers — phones can lose battery or be taken
- Tell someone your plans and expected return time when going out alone
- If staying more than a week, register your presence with your country’s embassy (most have online forms)
- SGS-trained security staff on your property follow the same RUN-HIDE-TELL protocol
Build a culture of safety on your property. SGS Emergency Response Team training covers RUN-HIDE-TELL and more — a six-month programme for hotels, schools, and corporate facilities. Contact SGS.